{"id":620,"date":"2025-11-10T19:45:30","date_gmt":"2025-11-10T22:45:30","guid":{"rendered":"https:\/\/franzimconsultoria.com.br\/?p=620"},"modified":"2025-11-14T19:45:40","modified_gmt":"2025-11-14T22:45:40","slug":"stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia","status":"publish","type":"post","link":"https:\/\/franzimconsultoria.com.br\/en\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/","title":{"rendered":"Brazil\u2019s STJ Rules that ITCMD Must Be Levied on the Market Value of Real Estate Contributed to Family Holding Companies"},"content":{"rendered":"<p id=\"4au5w501\">The Second Panel of Brazil\u2019s Superior Tribunal de Justi\u00e7a (STJ), in Special Appeal No. 2,139,412 \u2013 MT, held that the Tax on Inheritance and Gifts (ITCMD) must be calculated based on the market value of real estate assets contributed to a family holding company, rather than on their book value as recorded in the balance sheet (net equity).<\/p>\n\n\n\n<p id=\"fdfk5554\">The Court\u2019s reasoning was grounded in Article 38 of the Brazilian National Tax Code (CTN), which establishes that the tax base must correspond to the fair market value of the transferred assets and rights.<\/p>\n\n\n\n<p id=\"dffse570\">This decision directly impacts the wealth planning of families that use holding companies to facilitate succession, as, where the company is purely asset-holding and its primary assets consist of real estate, the market value of such assets will be used as the tax base for ITCMD.<\/p>\n\n\n\n<p id=\"z0je5586\">In light of this understanding, it reinforces the need for wealth planning\u2014especially structures involving family holding companies\u2014to be conducted with more robust legal and tax analysis, given that the STJ\u2019s case law points toward a stricter interpretation of business purpose.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A 2. Turma Do Superior Tribunal De Justi\u00e7a (&#8220;STJ&#8221;) no REsp 2139412 &#8211; MT, decidiu que o Imposto Sobre Transmiss\u00e3o De Causa Mortis e Doa\u00e7\u00e3o (&#8220;ITCMD&#8221;) deve incidir sobre o valor de mercado dos im\u00f3veis integralizados na holding patrimonial, e n\u00e3o sobe o valor cont\u00e1bil constante no balan\u00e7o (patrim\u00f4nio l\u00edquido) A argumenta\u00e7\u00e3o teve como base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franzimconsultoria.com.br\/en\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica\" \/>\n<meta property=\"og:description\" content=\"A 2. Turma Do Superior Tribunal De Justi\u00e7a (&#8220;STJ&#8221;) no REsp 2139412 &#8211; MT, decidiu que o Imposto Sobre Transmiss\u00e3o De Causa Mortis e Doa\u00e7\u00e3o (&#8220;ITCMD&#8221;) deve incidir sobre o valor de mercado dos im\u00f3veis integralizados na holding patrimonial, e n\u00e3o sobe o valor cont\u00e1bil constante no balan\u00e7o (patrim\u00f4nio l\u00edquido) A argumenta\u00e7\u00e3o teve como base [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franzimconsultoria.com.br\/en\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\" \/>\n<meta property=\"og:site_name\" content=\"Franzim Consultoria Jur\u00eddica\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T22:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T22:45:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lattedesign\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lattedesign\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\"},\"author\":{\"name\":\"lattedesign\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/#\/schema\/person\/d6b3a28363e3557e0b81198ebdaae80f\"},\"headline\":\"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia\",\"datePublished\":\"2025-11-10T22:45:30+00:00\",\"dateModified\":\"2025-11-14T22:45:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\"},\"wordCount\":211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg\",\"articleSection\":[\"Sem categoria\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\",\"url\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\",\"name\":\"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica\",\"isPartOf\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg\",\"datePublished\":\"2025-11-10T22:45:30+00:00\",\"dateModified\":\"2025-11-14T22:45:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage\",\"url\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg\",\"contentUrl\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg\",\"width\":1200,\"height\":633},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/franzimconsultoria.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/#website\",\"url\":\"https:\/\/franzimconsultoria.com.br\/\",\"name\":\"Franzim Consultoria Jur\u00eddica\",\"description\":\"Solu\u00e7\u00f5es que permitem crescimento e a prote\u00e7\u00e3o de seu patrim\u00f4nio\",\"publisher\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franzimconsultoria.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/#organization\",\"name\":\"Franzim Consultoria Jur\u00eddica\",\"url\":\"https:\/\/franzimconsultoria.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/10\/cropped-logo-franzim-consultoria.png\",\"contentUrl\":\"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/10\/cropped-logo-franzim-consultoria.png\",\"width\":600,\"height\":190,\"caption\":\"Franzim Consultoria Jur\u00eddica\"},\"image\":{\"@id\":\"https:\/\/franzimconsultoria.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/\",\"https:\/\/www.instagram.com\/franzimconsultoria\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/franzimconsultoria.com.br\/#\/schema\/person\/d6b3a28363e3557e0b81198ebdaae80f\",\"name\":\"lattedesign\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g\",\"caption\":\"lattedesign\"},\"sameAs\":[\"https:\/\/franzimconsultoria.com.br\"],\"url\":\"https:\/\/franzimconsultoria.com.br\/en\/author\/lattedesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franzimconsultoria.com.br\/en\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/","og_locale":"en_US","og_type":"article","og_title":"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica","og_description":"A 2. Turma Do Superior Tribunal De Justi\u00e7a (&#8220;STJ&#8221;) no REsp 2139412 &#8211; MT, decidiu que o Imposto Sobre Transmiss\u00e3o De Causa Mortis e Doa\u00e7\u00e3o (&#8220;ITCMD&#8221;) deve incidir sobre o valor de mercado dos im\u00f3veis integralizados na holding patrimonial, e n\u00e3o sobe o valor cont\u00e1bil constante no balan\u00e7o (patrim\u00f4nio l\u00edquido) A argumenta\u00e7\u00e3o teve como base [&hellip;]","og_url":"https:\/\/franzimconsultoria.com.br\/en\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/","og_site_name":"Franzim Consultoria Jur\u00eddica","article_published_time":"2025-11-10T22:45:30+00:00","article_modified_time":"2025-11-14T22:45:40+00:00","og_image":[{"width":1200,"height":633,"url":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg","type":"image\/jpeg"}],"author":"lattedesign","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lattedesign","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#article","isPartOf":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/"},"author":{"name":"lattedesign","@id":"https:\/\/franzimconsultoria.com.br\/#\/schema\/person\/d6b3a28363e3557e0b81198ebdaae80f"},"headline":"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia","datePublished":"2025-11-10T22:45:30+00:00","dateModified":"2025-11-14T22:45:40+00:00","mainEntityOfPage":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/"},"wordCount":211,"commentCount":0,"publisher":{"@id":"https:\/\/franzimconsultoria.com.br\/#organization"},"image":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage"},"thumbnailUrl":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg","articleSection":["Sem categoria"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/","url":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/","name":"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia - Franzim Consultoria Jur\u00eddica","isPartOf":{"@id":"https:\/\/franzimconsultoria.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage"},"image":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage"},"thumbnailUrl":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg","datePublished":"2025-11-10T22:45:30+00:00","dateModified":"2025-11-14T22:45:40+00:00","breadcrumb":{"@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#primaryimage","url":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg","contentUrl":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/11\/img-casa.jpg","width":1200,"height":633},{"@type":"BreadcrumbList","@id":"https:\/\/franzimconsultoria.com.br\/sem-categoria\/stj-determina-que-itcmd-deve-incidir-sobre-o-valor-de-mercado-de-bens-imoveis-integralizados-em-holding-familia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/franzimconsultoria.com.br\/"},{"@type":"ListItem","position":2,"name":"STJ determina que ITCMD deve incidir sobre o valor de mercado de bens im\u00f3veis integralizados em Holding Familia"}]},{"@type":"WebSite","@id":"https:\/\/franzimconsultoria.com.br\/#website","url":"https:\/\/franzimconsultoria.com.br\/","name":"Franzim Consultoria Jur\u00eddica","description":"Solutions that enable growth and the protection of your assets","publisher":{"@id":"https:\/\/franzimconsultoria.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franzimconsultoria.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/franzimconsultoria.com.br\/#organization","name":"Franzim Consultoria Jur\u00eddica","url":"https:\/\/franzimconsultoria.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franzimconsultoria.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/10\/cropped-logo-franzim-consultoria.png","contentUrl":"https:\/\/franzimconsultoria.com.br\/wp-content\/uploads\/2025\/10\/cropped-logo-franzim-consultoria.png","width":600,"height":190,"caption":"Franzim Consultoria Jur\u00eddica"},"image":{"@id":"https:\/\/franzimconsultoria.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/","https:\/\/www.instagram.com\/franzimconsultoria"]},{"@type":"Person","@id":"https:\/\/franzimconsultoria.com.br\/#\/schema\/person\/d6b3a28363e3557e0b81198ebdaae80f","name":"lattedesign","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a38dc4e7719b7a2cc1fc27b7887fa6755e9c5d926f7437770a6ff1ffcc4cd9e8?s=96&d=mm&r=g","caption":"lattedesign"},"sameAs":["https:\/\/franzimconsultoria.com.br"],"url":"https:\/\/franzimconsultoria.com.br\/en\/author\/lattedesign\/"}]}},"_links":{"self":[{"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":2,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/posts\/620\/revisions\/623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/media\/621"}],"wp:attachment":[{"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franzimconsultoria.com.br\/en\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}